Meera is a Customized Stone Jewelry Concept.

Each piece is carefully handcrafted to retain the 'imperfect' natural shape of the stone. The products are crafted in a manner which makes it appear similar yet unique from each other.

Our jewelry is for the people who are passionate about their life, about what they believe in and have strong sense to make oneself indulge in it. Our intricate pieces of art depict the passion of people, which is the motto of our brand. Its not just limited for women but also satiates men of different walks of life!

Jinal Choksi started the venture with a strong passion for the stones immediately after graduating from The Nirma University of Entrepreneurship, Ahmedabad.
Driven by her passion and having jewelry in blood,

'Meera' was born.

Why the name "Meera"?

Our brand extracts its inspiration from the devotion and passion of the legendary Meerabai, towards Lord Krishna.

Her selfless love and submission have become a landmark in itself for the generations to come.
Our brand signifies those spiritual beliefs and a strong affinity towards pure dedication despite persecution. She was strong headed and did what she believed in inspite of world's accusation and her family opposition. Pretty much our own story, minus the family opposition;
Fortunately, family support is something that we have in abundance!
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